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Keywords: Comparative method
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (6): 654–673.
Published: 21 October 2013
..., job commitment and their propensity to leave the firm are affected. © Emerald Group Publishing Limited 2013 Brand management Comparative method Cross-cultural research Organizational commitment is a heavily researched area of inquiry. According to Vallaster and de Chernatony...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1997) 15 (2): 85–96.
Published: 01 April 1997
... of competing businesses or brands, even when there are no objective differences between them. © MCB UP Limited 1997 Advertising Comparative method Personality This paper presents the results of an experiment intended to explore possible connections between customer personality...
