Keywords: Comparative method
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Journal Articles
Marketing Intelligence & Planning (2013) 31 (6): 654–673.
Published: 21 October 2013
... and satisfaction. Originality/value – No prior research has been undertaken in order to demonstrate how the role of the brand mangers affects their commitment, satisfaction and finally their propensity to leave the firm. © Emerald Group Publishing Limited 2013 Brand management Comparative method...
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