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Keywords: Comparative method
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (6): 654–673.
Published: 21 October 2013
... and satisfaction. Originality/value – No prior research has been undertaken in order to demonstrate how the role of the brand mangers affects their commitment, satisfaction and finally their propensity to leave the firm. © Emerald Group Publishing Limited 2013 Brand management Comparative method...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1997) 15 (2): 85–96.
Published: 01 April 1997
...) notes that 75 per cent of all published papers in the area of general social psychology have used undergraduate students in experiments. © MCB UP Limited 1997 Advertising Comparative method Personality This paper presents the results of an experiment intended to explore...
