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Keywords: Compensatory consumption
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (6): 1115–1139.
Published: 03 June 2024
... can be contacted at: r95724061@gmail.com 31 08 2023 13 12 2023 10 04 2024 23 04 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Brand Self-threat Compensatory consumption Psychological ownership Growing...
