... relationships, information and communications technology, planning, self‐management, decision making and problem solving. Within the subset of macro and meta competences, 22 personal traits, including creativity, responsibility, initiative, determination and confidence, were commonly required. Research...

...Val Cox; Grady Bruce; Gregg Schoenfeld Purpose To investigate the skills and abilities that MBAs who study marketing, those occupying marketing positions, and companies that hire marketers regard as important; the level of competency required to perform on the job; and areas that need improvement...

...David Carson; Audrey Gilmore Argues that some radically new thinking is needed in the provision of training for marketing managers, and supports the argument with experience gained in the SME sector. © MCB UP Limited 1993 Competences Marketing manager Training needs EUROPEAN JOURNAL...