Keywords: Competitive analysis
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Marketing Intelligence & Planning (2014) 32 (3): 269–292.
Published: 29 April 2014
... Knowledge management Competitive analysis Although shipping industry in Vietnam has recently witnessed transparency dilemma in some state-owned shipping companies such as Vinashin and Vinalines (Thao, 2012), it still has reflected a growth leap since Vietnam opened its door in 1986. Myriad cargoes...
Journal Articles
Marketing Intelligence & Planning (2010) 28 (5): 571–581.
Published: 03 August 2010
... of words as its outcome. This is something that will allow users to interpret the results in a more intuitive way. While Fan et al. (2006) include information visualization in their overview of available methods, they do not mention its possibilities as a tool for competitive analysis...
Journal Articles
Marketing Intelligence & Planning (2009) 27 (5): 666–680.
Published: 31 July 2009
... intelligence or worse, a wrong interpretation of the information collected. © Emerald Group Publishing Limited 2009 Competitive analysis Cross‐cultural studies International marketing Emerging markets Competitive Intelligence (CI) is a continuous and evolving process by which businesses...
Journal Articles
Marketing Intelligence & Planning (2004) 22 (2): 187–200.
Published: 01 March 2004
... Product positioning Internet Data handling Text retrieval Competitive analysis Increasing attention is being paid to analysing the vast volumes of information that are gathered and stored on organisations' computer systems. That information may be in a form that is structured (e.g. financial...
Journal Articles
Marketing Intelligence & Planning (1998) 16 (4): 277–286.
Published: 01 July 1998
... Competitive analysis Savings banks Strategic groups Strategic marketing At present, the processes of competence and sustainable competitive advantage represent the essence of the literature on “strategic marketing”. In fact, reflections regarding the nature of strategy in marketing and its relation...

or Create an Account

Close Modal
Close Modal