Keywords: Competitive analysis
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Journal Articles
Marketing Intelligence & Planning (2014) 32 (3): 269–292.
Published: 29 April 2014
... relationships the self has with others, serves as the underpinning for ethics of care (Lantos, 2002). Caring relationships increase “giving” momentum in individuals. © Emerald Group Publishing Limited 2014 Knowledge management Competitive analysis Although shipping industry in Vietnam has...
Journal Articles
Marketing Intelligence & Planning (2010) 28 (5): 571–581.
Published: 03 August 2010
... produced, a manual scan quickly becomes impossible. Text mining, or text data mining, defined here as the discovery of trends and patterns within textual data (Hearst, 1999) promise to alleviate this task. © Emerald Group Publishing Limited 2010 Competitive analysis Temporal databases...
Journal Articles
Marketing Intelligence & Planning (2009) 27 (5): 666–680.
Published: 31 July 2009
... to understand the cultural context of best practices, both at the source and at the target, in order to overcome these challenges and facilitate the transfer process (Guimaraes et al., 1999). © Emerald Group Publishing Limited 2009 Competitive analysis Cross‐cultural studies...
Journal Articles
Marketing Intelligence & Planning (2004) 22 (2): 187–200.
Published: 01 March 2004
... Product positioning Internet Data handling Text retrieval Competitive analysis Increasingly, many forms of communications will be stored in digital format. As voice recognition capabilities of computers improve, verbal communication with the clients may well be digitised. With the merging of text...
Journal Articles
Marketing Intelligence & Planning (1998) 16 (4): 277–286.
Published: 01 July 1998
... Competitive analysis Savings banks Strategic groups Strategic marketing At present, the processes of competence and sustainable competitive advantage represent the essence of the literature on “strategic marketing”. In fact, reflections regarding the nature of strategy in marketing and its relation...

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