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Keywords: Competitive intelligence
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Journal Articles
The effect of knowledge acquisition from social media on competitive intelligence process: the mediating role of absorptive capacity
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (8): 1522–1540.
Published: 15 October 2024
...Harun Mirac Gunes; Leyla Ozer Purpose While existing literature offers valuable insights into social media knowledge, absorptive capacity, and competitive intelligence, it does not fully address the integrated activities involved in generating valuable knowledge. This study aims to address...
