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Keywords: Competitive intensity
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Journal Articles
Impacts of investment relations service quality on corporate information transparency and intangible value: the moderating role of competitive intensity
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (4): 704–724.
Published: 08 April 2024
..., but also indirectly boosts it via information transparency. While competitive intensity does not moderate the relationship between IR service quality and corporate intangible value, its moderating effect on the relationship between information transparency and this value is negative. Research...
Journal Articles
The key role of opportunism in business relationships
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (4): 436–449.
Published: 21 June 2011
...Tore Mysen; Göran Svensson; Janice M. Payan Purpose This study seeks to examine the key role of opportunism in business relationships relative to environment uncertainty (i.e. competitive intensity and market turbulence), bonding structure (i.e. specific assets and dependence), and relationship...
