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Keywords: Competitors
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Journal Articles
Consumer's online purchase cost and firm profits in a dual‐channel competitive market
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2009) 27 (5): 698–713.
Published: 31 July 2009
...)/2. This in turn leads to: Equation 4 Equation 5 Equation 6 Ruiliang Yan can be contacted at: ruiliangy@gmail.com © Emerald Group Publishing Limited 2009 Marketing strategy Game theory Electronic commerce Internet Competitors Pricing The advent of internet...
Journal Articles
Competitor analysis practices of British charities
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2003) 21 (6): 335–345.
Published: 01 November 2003
.... This empirical study explored attitudes and behaviour in relation to competitor analysis (CA) within a sample of 134 British charities. It examined, inter alia, the main sources and uses of CA information, internal stakeholders’ views on whether non‐profit organisations should compete, CA management...
