... transformed the organization′s marketing structures. Fresh objectives for future growth were identified and computer systems further developed. © MCB UP Limited 1993 Computer systems Database marketing Marketing information systems Publishing Sales promotion LEARNING IN MARKETING CLUBLAND 31...

..., pp. 26-8. Vincent-Wayne Mitchell lectures in Marketing at Manchester School of Management, UMIST, UK. © MCB UP Limited 1991 Local government Public sector United Kingdom Geographical information systems Census Computer systems Note: This paper was subsequently published...

... Vision Clear priorities in resource allocation Well-prepared plans with consideration of alternatives Creative strategies Creativity Practicality Drive Table I. Characteristics of Effective Marketing (Shown according to Position in Value Chain) The second was the need for computer systems to process...

... information systems is increasing. Questionnaire survey results of Fortune 500 companies are compared for 1965, 1975 and 1985, and the implications for the organisation of the marketing research function findings discussed. © MCB UP Limited 1987 Computer Systems Information Systems...