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Keywords: Computer bureaux
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Journal Articles
Putting the Byte on Family
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (6): 18–20.
Published: 01 July 1994
..., the in‐house marketing database, was set up to optimize direct mailing activity, improve client selection for mailings and help determine campaigns and product design. Assesses the success of the system so far and potential benefits in the future. © MCB UP Limited 1994 Computers Computer bureaux...
