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Keywords: Confectionery
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1991) 9 (7): 14–16.
Published: 01 July 1991
... illustrates the point I am trying to make. Since the 1950s, the company had been developing a whole range of monogamous brands in the grocery, confectionery and household product fields; concurrently, it had broadened its operations to these areas as well as to retailing, wholesaling and wines. In the 1970s...
