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Keywords: Conjoint analysis
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Journal Articles
Do celebrity endorsements influence stock investment intentions?
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (6): 804–819.
Published: 07 June 2022
... to invest in the shares of companies. The study integrates marketing communication and behavioural finance theories to understand investor behaviour in the stock market. Design/methodology/approach The study used a questionnaire based on a conjoint analysis technique. The retail investors from India...
Journal Articles
Consumer preferences and policy implications for the green car market
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (6): 810–827.
Published: 05 September 2016
... and the economy. Richard Tay can be contacted at: rtay888@gmail.com 31 08 2015 13 01 2016 27 02 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Green issues Automotive industry Market share Conjoint analysis Motor...
