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Keywords: Consumer Expectations
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1987) 5 (1): 24–27.
Published: 01 January 1987
..., Tulsa, Oklahoma, 1979. Ugur Yucelt is Associate Professor of Marketing in the Business Administration Division at the Pennsylvania State University at Harrisburg. Consumer Expectations Grocery Trade Own‐Label Goods USA ...
