Keywords: Consumer ethics
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Journal Articles
Marketing Intelligence & Planning (2026) 44 (1): 121–142.
Published: 05 June 2025
... Licensed re-use rights only Ethical marketing Consumer ethics Marketing ethics Consumer behavior Bibliometric analysis Research agenda Ethical marketing is the practice of marketing commodities and services while adhering to moral standards and ideals, which includes employing marketing...
Journal Articles
Marketing Intelligence & Planning (2022) 40 (8): 973–993.
Published: 13 July 2022
... to this phenomenon, this study will investigate the impact of religious (un)beliefs on consumer ethics. Secondly, this study will investigate the mediating role of conspiracy theory on consumer ethics. Finally, this study will investigate the moderating role of ethical ideology (i.e. relativism) on the relationship...
Journal Articles
Marketing Intelligence & Planning (2021) 39 (3): 485–499.
Published: 27 October 2020
... Consumer ethics Beginning from 1896 in Athens, commercial sponsorships of the Olympics, which are generally the most expensive sponsorship agreements worldwide, have played a crucial role. The amount of money invested in Olympic sponsorship agreements is at an all-time high. Between 1993 and 2016...
Journal Articles
Marketing Intelligence & Planning (2017) 35 (2): 205–221.
Published: 03 April 2017
...Denni Arli Purpose The purpose of this paper is to investigate the importance of religiosity in consumer ethics. This objective will be achieved by investigating the impact of intrinsic and extrinsic religiosity on consumer ethics, and segmenting consumers’ religiosity and explore differences...

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