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Keywords: Consumer interaction
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (4): 725–745.
Published: 22 March 2024
...). Augmented reality marketing Literature review Bibliometric analysis Digital marketing Consumer interaction Sutherland (1965) first introduced the concept of a see-through head-mounted display in “The Ultimate Display,” laying the foundation for Augmented Reality (AR) technology. AR augments...
