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Keywords: Consumer knowledge
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Journal Articles
Consumer knowledge and intention-behavior consistency
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (7): 992–1014.
Published: 04 September 2023
... linked to regular durable goods void of ethical consumption characteristics. This study aims to focus on the antecedents of IBC for such products, specifically examining category-level and product-level IBC in light of consumer knowledge. Design/methodology/approach The authors conducted a two-round...
