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Keywords: Consumer minimalism
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (2): 262–283.
Published: 29 December 2023
...Sita Mishra; Tapas Ranjan Moharana; Ravi Chatterjee Purpose This research aims to examine how consumer minimalism (CM), self-conscious feelings (such as consumer guilt (CG) and consumer pride (CP)) and the inclination to use rental services interact. It also looks at how attitudes toward pro...
