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Keywords: Consumer panels
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1996) 14 (1): 35–44.
Published: 01 February 1996
... shopping trips, location/ convenience tends to be the main consideration. Employs a statistical method ‐ polythetic division of consumer panel data ‐ which is highly flexible and able to handle large amounts of mixed data. © MCB UP Limited 1996 Classification Consumer panels Grocery industry...
