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Keywords: Consumer preferences
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (5): 544–556.
Published: 18 April 2023
.... Products are considered larger when displayed in interspatial product display (Zhang et al., 2021). Thus, the display incompleteness format influences consumer preferences (Massara et al., 2014). Figure 1 illustrates the research model and the effects of display incompleteness...
