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Keywords: Consumer protection agency
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (1): 54–71.
Published: 25 January 2013
... A complaint sample from consumers addressed to the main Brazilian companies in four industries were examined. The responses directly provided to consumers were contrasted to those given after the mediation of Procon‐SP, the main Brazilian consumer protection agency. As an additional source of evidence...
