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Keywords: Consumer socialization
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (7): 907–922.
Published: 15 September 2017
.... , Dukes , A. and Cloud , R. (1993), “ Consumer socialization of preschoolers and kindergartners as related to clothing consumption ”, Psychology and Marketing , Vol. 10 No. 2 , pp. 151 - 166 . Hémar-Nicolas , V. and Rodhain , A. (2017), “ Brands as cultural resources...
