... of consumer-brand relationship quality. Also, functional value-quality and emotional value are shown to be the most important components for brand value formulation followed by functional value-price and brand reputation (BRP) whereas symbolic value is the least important. Research limitations/implications...

...Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias; Oriol Iglesias; Fathima Zahara Saleem Purpose – The purpose of this paper is to identify the detailed human resource policies and practices that favor the expansion of consumer-brand relationships. Design/methodology/approach – Due...