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Keywords: Consumers’ perception
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Journal Articles
Service quality and behavioural intentions in broadband services selection
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2014) 32 (4): 455–474.
Published: 27 May 2014
...Muhammad Sabbir Rahman; Md. Nusrate Aziz Purpose – The purpose of this paper is to examine consumers’ perceptions and their behavioural intentions in selecting an internet broadband service in Malaysia by inspecting young users’ perceptions, in respect of the technical, functional and experience...
