..., it incorporates multi-dimensional consumption values to strengthen the explanation of SRC adoption intention within the BRT framework. Design/methodology/approach This study adopted a consequent mixed-method approach, integrating qualitative thematic analysis alongside quantitative partial least squares...

... (Tanrikulu, 2021), we draw on consumption value theory (CVT) to discuss a novel approach to study NFTs. Several theories may aid in understanding consumers’ perceptions of NFTs, including diffusion of innovation theory (Rogers, 1976), the technology adoption model (TAM; Davis et al., 1989...

...Michela Cesarina Mason; Stephen Oduro; Rana Muhammad Umar; Gioele Zamparo Purpose The purpose of this study is to clarify the findings and criticisms in the extant literature concerning the theory of consumption values (TCV) by conducting a meta-analysis to (1) examine the extent to which...