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Keywords: Content scheduling
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (8): 1407–1432.
Published: 13 September 2024
...). The burgeoning move toward content recycling has also led some content scheduling software (e.g. Buffer) to offer features to identify recyclable content from a firm’s prior social media posts (Makara, 2019). Two trends help explain the decline in the organic reach of social media content (Boland, 2014...
