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Keywords: Conversational chatbots
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Journal Articles
ChatGPT’s applications in marketing: a topic modeling approach
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (4): 666–683.
Published: 26 March 2024
..., which allows researchers to delve deeper into the patterns of the data (Kumar et al., 2014). Generative AI Conversational chatbots Stages of growth model Maturity model Latent dirichlet allocation Since its public launch in late November 2022, ChatGPT has exploded in popularity...
