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Keywords: Corporate brand promise
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (5): 557–578.
Published: 26 July 2013
... of the study are reported and the last section discusses the results and implications of the study. © Emerald Group Publishing Limited 2013 Online brand promise E‐service brand Online brand reputation Corporate brand reputation Corporate brand promise Price E‐loyalty Shopping Web...
