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Keywords: Corporate hypocrisy
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Journal Articles
Hypocrisy, skepticism, and reputation: the mediating role of corporate social responsibility
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Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (6): 706–720.
Published: 25 July 2019
...Denni Arli; Patrick van Esch; Gavin Northey; Michael S.W. Lee; Radu Dimitriu Purpose The purpose of this paper is to examine the effect of corporate hypocrisy and consumer skepticism on perceived corporate reputation. In addition, the effect of perceived corporate social responsibility (CSR...
