...Arpita Khare; Pradeep Kautish Purpose The research examined the influence of cosmopolitanism, global self-identity and online communities on Indian consumers’ green knowledge and consequently, its effect on the perception of green apparel product attributes. Design/methodology/approach A mall...

... – cosmopolitanism, need for uniqueness and materialism in attitude and purchase intentions toward global brands from emerging vs developed markets. Design/methodology/approach A mall intercept method was used to collect responses from shoppers in four major cities in India. The intercept method produced...