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Keywords: Cost reduction
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (2): 125–135.
Published: 01 April 2001
... predominates. Pressure for cost reduction raises the possibility of the virtual airline but customer orientation suggests an overriding concern for safety and the integrity of the airline brand. The article complements another on developments in airline marketing. As Burton and Hanlon (1994, p. 209) state...
