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Keywords: Counterfeit
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Journal Articles
Paradox and market renewal: Knockoffs and counterfeits as doppelgänger brand images of luxury
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (7): 750–763.
Published: 26 July 2018
...Joel Hietanen; Pekka Mattila; Antti Sihvonen; Henrikki Tikkanen Purpose The purpose of this paper is to continue the emerging stream of literature that has found knockoffs and counterfeits to be unobtrusive or even beneficial to luxury companies by analyzing how they produce paradoxes of meaning...
