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Keywords: Counterfeits
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Journal Articles
Marketing Intelligence & Planning (2021) 39 (7): 873–892.
Published: 21 June 2021
... explanations of purchase intentions. Design/methodology/approach This research is based on consumer samples from three different countries. This paper develops and tests a model based on the theory of planned behavior (TPB) to explain both the demand for counterfeits and digital piracy. Respondents were...
Journal Articles

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