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Keywords: Counterfeits
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Journal Articles
Towards a general model explaining physical and digital counterfeits
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (7): 873–892.
Published: 21 June 2021
... explanations of purchase intentions. Design/methodology/approach This research is based on consumer samples from three different countries. This paper develops and tests a model based on the theory of planned behavior (TPB) to explain both the demand for counterfeits and digital piracy. Respondents were...
Journal Articles
Dark motives-counterfeit selling framework: An investigate on the supply side of the non-deceptive market
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (2): 245–259.
Published: 09 January 2018
...Sara Quach; Park Thaichon Purpose The purpose of this paper is to explore the motives of online sellers of counterfeit products in online social networking sites. Design/methodology/approach The study uses a sample of 22 in-depth interviews with counterfeit sellers. Findings Based...
