.... Are sponsors and non-sponsors utilizing aspects of the host country image in local promotions? RQ2. How prominent are place image elements as part of these promotions? RQ3. What place image themes are utilized by sponsors and non-sponsors? RQ4. Are certain...

...T.C. Melewar; Bang Nguyen; Temi Abimbola; Simone Guercini; Silvia Ranfagni Purpose The purpose of this paper is to investigate how companies entering the Chinese market integrate brand image and country image, how they redefine this integration in the corporate rebranding process adopted...

...T.C. Melewar; Bang Nguyen; Temi Abimbola; Ulla Hakala; Arja Lemmetyinen; Satu‐Päivi Kantola Purpose The purpose of this paper is to examine the country image of Finland among potential travellers and potential consumers of Finnish products. Three research questions are addressed, each of which...