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Keywords: Country-of-origin effect
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (8): 1767–1783.
Published: 06 May 2025
... product scarcity and product quality as endogenous variables. This research is meaningful to investigate the important concepts in the marketing strategy by using the archive data with external validity: price-quality relationship, longevity heuristics and country-of-origin effect. This evidence-based...
