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Keywords: Coupling
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2002) 20 (6): 336–348.
Published: 01 November 2002
... development. © MCB UP Limited 2002 Negotiating Relationship marketing Business‐to‐business marketing Strategy Coupling Personal interaction remains an important element of the customer‐supplier relationship, despite the advent and increasing use of technology to support...
