... within Holbrook’s (2015) discussion of jazz within a narrative of marketing management and how it enhances the understanding of marketing as a creative cultural force. Design/methodology/approach – Generalising from “jazz” to tropics, the commentary discusses three thematic reflective possibilities...

.... Creativity is there to be stimulated and harvested; innovation (exploiting that creativity) is an essential, down‐to‐earth, everyday task for every manager. KNOWLEDGE, ITS ARCHITECTURE AND MANAGEMENT by Martin van Mesdag Halliday Associates, Burnham-on-Crouch, Crouch, Essex Knowledge for Managers...