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Keywords: Crises
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1995) 13 (1): 4–17.
Published: 01 February 1995
... function of business”, it is arguable that these declarations of crisis are both premature and unduly pessimistic. Adopts a broader, more historically informed approach to modern marketing, arguing that “crises” in marketing are not new, they are not insurmountable and that they are not necessarily...
