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Keywords: Cross-cultural communication
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (5): 482–496.
Published: 19 March 2019
... rights only Brand personality Cross-cultural communication Corporate website Corpus-based analysis Linguistic preference Online branding has unprecedentedly reformulated corporate communication and received increasing attention from researchers (Simões et al., 2015 ; Valos...
