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Keywords: Crowdsourcing
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (5): 587–601.
Published: 03 April 2020
...Helen Cripps; Abhay Singh; Thomas Mejtoft; Jari Salo Purpose The purpose of this research is to investigate the use of Twitter in business as a medium for knowledge sharing and to crowdsource information to support innovation and enhance business relationships in the context of business...
