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Keywords: Cruise passengers
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (5): 601–615.
Published: 03 May 2018
... cruise ships departing from Shanghai. Additionally, semi-structured in-depth interviews were conducted with 76 mainland Chinese cruise passengers over the three cruise trips. Findings The results suggest that mainland Chinese cruise passengers continually made cultural comparisons between Eastern...
