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Keywords: Cue utilization theory
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (1): 190–210.
Published: 15 December 2023
... sales. In addition, cue utilization theory (CUT) highlights that cues from external sources (e.g., consumers' comments) provide users with real user experience feedback as well as purchase guidance, which is more effective in reducing consumer information asymmetry and stimulating purchase decisions...
