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Keywords: Customer attitudes
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (6): 618–632.
Published: 24 May 2018
... 11 2017 31 01 2018 07 03 2018 24 03 2018 24 03 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Materialism Cosmopolitanism Global brands Customer attitudes Emerging markets Need for uniqueness Marketing...
