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Keywords: Customer interactions
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Journal Articles
Exploring online advocacy mechanisms through self-presentation: a comparative analysis between e-commerce website customers
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (2): 349–373.
Published: 19 September 2024
... the mediating role of hedonic value and the moderating role of customer interaction with e-commerce websites (i.e. Amazon, Walmart and eBay). Design/methodology/approach Data were collected from customers of three e-commerce platforms (i.e. Walmart, Amazon and eBay) using a structured questionnaire – multi...
