.../methodology/approach The conceptual model was tested using a nationwide survey from 430 Australian customers of Uber, using structural equation modeling. Findings Results show that customer participation (CP) and innovativeness positively influence perceived value. Satisfaction is positively influenced...

...Sara Quach; Wei Shao; Mitchell Ross; Park Thaichon Purpose The purpose of this paper is to understand the relationship between customer participation, co-created value and customer engagement as well as customer motivation involved in this process. Design/methodology/approach Respondents were...