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Keywords: Customer relationship management
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (6): 584–600.
Published: 21 October 2013
...Hannu Saarijärvi; Heikki Karjaluoto; Hannu Kuusela Purpose – Customer relationship management (CRM) developed a separate identity as a result of companies utilising customer data in managing customer relationships. In this evolution, CRM became a heavily company-oriented construct: customer data...
