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Keywords: Customer relationship marketing (CRM)
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (7): 927–942.
Published: 03 October 2016
...Aphrodite Vlahos; Liliana L. Bove Purpose The purpose of this paper is to investigate how customer relationship marketing (CRM) activities are utilized by plastic surgery providers to encourage the sale of non-surgical cosmetic procedures (such as Botox). These procedures are considered...
