...Serhat Peker; Altan Kocyigit; P. Erhan Eren Purpose The purpose of this paper is to propose a new RFM model called length, recency, frequency, monetary and periodicity (LRFMP) for classifying customers in the grocery retail industry; and to identify different customer segments in this industry...

...Fariba Safari; Narges Safari; Gholam Ali Montazer Purpose – One of the salient challenges in customer-oriented organizations is to recognize, segment and rank customers. Customer segmentation is usually based on customer lifetime value (CLV) measured by three purchase variables: “Recency...