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Keywords: Customer selection
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (2): 276–289.
Published: 11 January 2018
... and the profitability scoring method are easy to implement due to the attractive conjugacy property. It is valuable for firms’ customer relationship management applications from the standpoint of making customer selection and inventory management decisions. We answer this question in five sub-sections: in Section 3.1...
