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Keywords: Customer switching
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Journal Articles
Examining the intention-behavior gap in consumer switching: the moderating role of switching costs
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (5): 894–911.
Published: 12 December 2024
... © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Intention-behavior discrepancy Customer switching Switching costs Switching incidents Customer switching, a critical area of study in marketing and service management, has significant...
