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Keywords: DTC
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (7): 1000–1020.
Published: 03 October 2016
... understanding of online health information seeking and the impact of limited health literacy and numeracy. © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Digital literacy Health literacy Health information seeking DTCA DTC In the two...
