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Keywords: DTC
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Journal Articles
Empowering or misleading? Online health information provision challenges
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (7): 1000–1020.
Published: 03 October 2016
... sources, we therefore turn our attention to different sources of online health information, commencing with information from commercial sources. © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only DTC involves the promotion of medication...
