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Keywords: DTCA
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Journal Articles
Empowering or misleading? Online health information provision challenges
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (7): 1000–1020.
Published: 03 October 2016
... direct to the consumer, including advertising (DTCA) and other forms of promotional activity. It is particularly controversial in relation to prescription medicines as the promotion is to the patient, but the prescribing decision rests with a medical professional. Debate has raged for well over a decade...
